Waybuloo plush on top for March, says NPD - Licensing.biz

Waybuloo plush on top for March, says NPD

Zodiak Kids' property is top licensed feature plush for month.
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1_New Waybuloo, small.jpg

NPD has named Zodiak Kids' Waybuloo plush collection as the top licensed feature plush for March (source: NPD March 2011 YTD Top Feature Plush Licences.)

Jane Kennedy, senior licensing manager, at Zodiak Kids said: “Waybuloo has had a great start to the year: new episodes premiered earlier this year on CBeebies and it has held onto the number one licensed feature plush position again in Q1 2011."

To read the full story on sister site, ToyNews Online, click here.




With the support of Cbeebies and some key licensing partners on board from day one, Waybuloo is already highly ranked in the pre-school sector. We find out more.

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