Waybuloo website gets a makeover - Licensing.biz

Waybuloo website gets a makeover

New site aims to provide 'a richer and more innovative experience' for fans of the show.
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The Waybuloo website has been redesigned.

Brand owner Zodiak Rights says the design is a departure from more traditional children’s websites and is ‘in line with the more innovative websites aimed at older users’.

It features colourful, expandable squares of content for easier browsing, and is fully compatible with tablets and smart phones.

The has been designed to encourage users to comment their thoughts, ideas and parenting tips and also features Facebook integration and an option to upload images and other media.

“Our lively social media sites and fan mail indicate that parents are very keen to share their insights, experience and knowledge with others on subjects as diverse as bedtime routines and cake decorating,” said Jennifer Lawler, senior VP strategy & planning consumer products, Zodiak Rights.

“We hope our innovative new user-friendly site will encourage parents to get more involved and create a sense of community around Waybuloo.”

As well as information on where to find the latest Waybuloo products, the site has

ideas for Waybuloo parties, including treasure hunts, face-painting and cake recipes. There’s also activities and certificates based around Yogo (Waybuloo’s gentle exercise activity).

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With the support of Cbeebies and some key licensing partners on board from day one, Waybuloo is already highly ranked in the pre-school sector. We find out more.

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