WBCP celebrates gift success

Licensees Half Moon Bay and Pop Art Products continue to notch up sales in the sector.
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Warner Bros Consumer Products is currently enjoying solid success within the gifting sector, with items from partners Half Moon Bay and Pop Art Products proving a hit at retail.

The two licensees cover a variety of WBCP properties including Superman, Batman, Wizard of Oz, Wonder Woman, Dallas, Thundercats, The Goonies, Looney Tunes, The Flintstones, Hong Kong Phooey, Top Cat and Wacky Races.

The duo produce more than 300 branded products ranging from make-up bags, kitsch alarm clocks, mugs, aprons, passport holders and coasters, to canvas bags, keyrings and badges.

"We're very proud of our partnerships with Half Moon Bay and Pop Art who are innovating traditional giftware products through the application of classic artwork from our vast portfolio," said Paul Bufton, general manager of WBCP UK.

"It is testament to the skill of these partners that our licensed giftware ranges have found a natural home in a variety of retailers from mass market gift shops to high-end independents.

"It's partners like Half Moon Bay and Pop Art who form the back bone of our licensing business and we commit our full support to further developing these working relationships in the long-term."

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