WBCP gives new boost to Batman

Gadget driven product line to carry the brand through 2009 and beyond.
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The phenomenal success of The Dark Knight at the cinemas and on DVD, coupled with the popularity of the consumer products, means that there is still robust momentum behind the Batman brand heading into 2009 - something which Warner Bros Consumer Products is keen to build on further.

A range of new products is being planned focusing on the technology and gadget categories. Targeting makes aged 18 to 34, as well as teen and tween boys as a secondary audience, WBCP is actively seeking partners to develop products.

These will include the likes of gadgets, digital cameras, computing equipment and mobile phones.

In addition, it is looking for partners for products which appeal directly to early adopters of technology, as well as mid to high income groups.

"Batman is a truly contemporary hero," said Bruno Schwobthaler, senior VP of sales and business development for WBCP, Europe, Middle East and Africa. "In The Dark Knight theatrical release we saw a very dark, edgy almost futuristic Batman. It is this unique, high tech heroic incarnation that we intend to expand in the coming months targeting young men who believe that, just like Batman, technology gives them abilities and powers beyond their human capabilities."

The Batman franchise will also be boosted next year with the arrival of The Brave and the Bold, the all-new animated TV series.

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