WBCP partners with Mac for Wonder Woman collection - Licensing.biz

WBCP partners with Mac for Wonder Woman collection

Eye, nail and lip colours inspired by character to launch internationally from March.
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Cosmetics brand Mac is continuing to grow its involvement with licensed properties, teaming up with Warner Bros Consumer Products to launch a special Wonder Woman line.

The DC Comics heroine has inspired a collection of face powders, lipsticks, blush, eye colours and nail lacquer - all in supersized packaging. Available now at Mac stores in North America, the range will be launching internationally from March.

"Wonder Woman is one of the most enduring female characters in all of popular culture and the perfect choice for this collaboration," explained Karen McTier, EVP, domestic licensing and worldwide marketing, WBCP. "We're thrilled to be partnering with Mac, a cosmetics institution that is known for empowering women through their own iconic brand."

James Gager, SVP and creative director at Mac Cosmetics, added: "People are fascinated by the power of transformation. That's something Wonder Woman has always embodied - and so has Mac."

Last year, Mac teamed up with Disney to create a Venomous Villains line, based around the baddies from key Disney movies.

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