WBCP renews global Rubie's deal - Licensing.biz

WBCP renews global Rubie's deal

Firm to continue creating dress-up for key brands including Harry Potter, Looney Tunes and Scooby-Doo.
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Warner Bros Consumer Products has renewed its global partnership with Rubie's for dress-up and costumes for a number of its brands.

In addition, as well as renewing Rubie's licence in North America, Europe, Middle East, Africa, Australia/New Zealand and Asia, WBCP is also continuing to work with the firm on The Wizard of Oz, Gone with the Wind, Friday the 13th, Nightmare on Elm Street, Beetlejuice and Corpse Bride in the US and various parts of the world.

"Our long standing relationship with Rubie's has proved to be incredibly successful, making them a valued licensee for our properties around the world," said Karen McTier, executive VP, domestic licensing and worldwide marketing, WBCP. "The company's creativity combined with their global distribution in both mass and specialty markets has positioned them to be an industry leader."

Howard Beige, executive VP at Rubie's, added: "We attribute a great deal of our company's growth to the enduring popularity of Warner Bros' properties and characters and look forward to continued success through our partnership."

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