WBCP reveals further Looney Tunes plans

New animated TV series premieres this autumn; Active initiative continues apace.
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Warner Bros Consumer Products has said that 2010 will be a banner year for its Looney Tunes brand, with a number of new initiatives planned.

On top of the 3D shorts already announced featuring Road Runner and Wile E Coyote, a new half-hour animated series of The Looney Tunes Show is due to air on Cartoon Network.

The Looney Tunes Active programme continues to build. To date, EMEA has served as a key region, with one billion branded products sold at retail in three years across multiple categories. WBCP has forged global partnerships with Nestle Waters, McDonald's and Intersport, as well as sports associations including Lega Basket and the Spanish, UK and France Basketball Federations.

On top of this, the Eating Right Kids programme is featured in over 1,700 Safeway stores in the US and Canada, with the products featuring characters including Bugs Bunny, Tweety, Taz and Daffy Duck.

Other initiatives include the debut of Bugs Bunny at the Symphony, an original concert series which celebrates the 20th anniversary of Bugs Bunny on Broadway. It will play in 38 markets worldwide throughout 2010 and 2011.

Further Warner Bros Project t-shirts will launch at Uniqlo stores throughout Asia, Europe and North America, while, in the UK, Butlins Resorts will present a new Looney Tunes live show.

Other initiatives will be taking place at theme parks, play centres and within the publishing sector.

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