WBCP ties with Adidas - Licensing.biz

WBCP ties with Adidas

Superman-inspired line of apparel featuring NBA star Dwight Howard planned.
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Warner Bros Consumer Products and DC Comics are to collaborate with Adidas on a Superman-inspired line of apparel featuring the superhero and NBA All-Star Dwight Howard.

The range will consist of co-branded footwear and apparel, with items including t-shirts, fleeces, jerseys and track jackets, as well as athletic footwear.

All will be distributed globally at sporting goods stores, stadium shops, athletic apparel and footwear stores, plus department outlets from this Christmas.

"Superman is the universal symbol of strength and speed, not to mention he has one heck of a vertical leap," said Brad Globe, president of WBCP. "Dwight's super heroic feats on the court make this partnership with Adidas an ideal collection for basketball and comic book fans alike."

Chris Grancio, head of global sports marketing at Adidas, added: "We're excited to bring these two icons together on Adidas apparel and accessories and look forward to offering consumers a great product line."

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