WBCP unveils new Scooby-Doo marketing experience

X Factor favourites Jedward launch interactive mobile campaign to drive awareness of brand.
Author:
Publish date:
Social count:
0
1_Jedward, Scooby truck.jpg

Warner Brothers has launched its Scooby-Doo Mystery Mansion - a new interactive mobile 'marketing experience' designed to drive consumer awareness of the brand across all areas of the business.

Housed on an articulated lorry, the experience will bolster consumer products, television, home video and interactive entertainment.

It 'folds out' on location to become a two tiered walk-in haunted house soft play installation.

Jedward - last year's X Factor finalists John and Edward - launched the Mystery Mansion at a special event at Battersea Dogs Home on October 18th.

The event also celebrated the recent release of Scooby-Doo Camp Scare on DVD, the new computer game Scooby-Doo and the Spooky Swamp and the new TV series - Scooby-Doo Mystery Incorporated - which launches in the UK on Cartoon Network this month.

The Mystery Mansion will now tour the UK for the next 15 months, making stops at retailers, schools, summer festivals, firework displays, charity events, Christmas lights switch ons and a sleepover at London Zoo.

Licensees will be given the opportunity to promote their products via a pamphlet which will be handed out to all consumers visiting the Mystery Mansion.

"The Mystery Mansion is a fantastic example of our commitment to developing brands cross divisionally," explained Paul Bufton, general manager of WBCP UK. "By collaborating with our colleagues in television, home video and interactive, we have been able to build a fantastic, highly visible promotional resource that allows us to communicate directly with consumers in a fully immersive environment where they can experience the brand first hand."

Related

Scooby-Doo

One of the most successful characters in the history of Hanna-Barbera Studios is a Great Dane bearing the moniker Scooby-Doo.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.