Wesco bolsters Simpsons line - Licensing.biz

Wesco bolsters Simpsons line

Licensed gift company adds to its collection of branded products for Fox classic.
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Leading licensed gift company Wesco has secured the rights to produce mugs, glassware, keyrings and barware for The Simpsons.

The company has been a Simpsons licensee for some 19 years.

"We are absolutely thrilled that Fox have entrusted this important category to us," said Robert Hughes, managing director of Wesco. "We are working closely with the previous licensee to ensure a smooth handover and retailers can relax knowing that it will be business as usual."

Further details can be obtained from sales and marketing director, Andrew Smith.

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