Already including over 30 licensees, CPLG Sport has bolstered the licensing programme for West Ham even further.
A raft of new product is set to hit shelves in the bedding, gifts, watches, publishing and kitchenware categories, after the busy agent secured a wave of new deals.
Zap will be producing branded bedding; Storm has signed up for a new line of BBQ and kitchenware including aprons, oven gloves, patio sets, trays and tea light holders; while JK Henderson Enterprises will be launching adult and children's watches later this year.
On top of this, Poolebeck and Grange Communications have renewed their existing agreements.
Poolebeck has a wide range of gifting items, adding alcohol gift packs, while Grange is back on board with annuals, diaries and desk calendars.
"We have a very strong programme in place for West Ham United and these latest deals are further evidence of the continued interest the licensing community and consumers have in the property," said Nicola Thompson, senior commercial manager at CPLG UK.