Classic Media's Where's Wally character will be hiding throughout the Legoland Windsor theme park over the Easter period.
Running from April 22nd to 25th, Wally and other characters from the franchise will be made from Lego bricks and hidden throughout the Miniland - the area of the park filled with iconic buildings and scenes recreated form nearly 40 million Lego bricks.
In addition, visitors can search for other hidden objects from the Where's Wally? scenes, including a scroll and binoculars, which will be dotted throughout the park in large printed format.
The search for Wally will include an activity book - each visitor will be given a booklet to guide them through the park to help them find as many of the characters and hidden objects from the books as they can.
Each completed booklet will be entered into a daily Legoland draw for the chance to win a Where's Wally? branded goodie bag from Half Moon Bay.
"We're delighted to be partnering with Legoland Windsor for a Where's Wally? Easter Hunt," said Anja Hendriks, senior director of marketing at Classic Media. "This is a fantastic opportunity for us to invite more people to join the search for Wally by taking a fun spin on the annual tradition of Easter hunts."