Where's Wally site launches in the UK - Licensing.biz

Where's Wally site launches in the UK

Classic Media has unveiled www.whereswally.co.uk.
Publish date:

The new website is filled with hidden objects, interactive and unexpected animations, games, trivia, facts and more.

Fans can join the search for Wally through engaging scenes with checklists of characters from 'his friends and foe' and objects to find.

Other website highlights include:

Introduction to the books and characters
Downloadable wallpapers and screensavers
A Photo Lab where you can Wally-fy your photos to create postcards to share with friends
Customisable avatars and a series of games that will allow users to 'earn their stripes'

“We are so excited to introduce the new Where’s Wally? website as yet another way for fans in the UK to interact with the brand,” said Nicole Blake, EVP, global marketing & consumer products, Classic Media.

"We look forward to continue rolling out localised versions across key territories so everyone can join the search."

Visit the website here.


6_Wally 25th logo.jpg

Where's Wally?

Classic publishing character Where's Wally? is 25 in 2012 and there are major plans to move the brand further into the licensing arena. We find out more.

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP


Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.