The new website is filled with hidden objects, interactive and unexpected animations, games, trivia, facts and more.
Fans can join the search for Wally through engaging scenes with checklists of characters from 'his friends and foe' and objects to find.
Other website highlights include:
Introduction to the books and characters
Downloadable wallpapers and screensavers
A Photo Lab where you can Wally-fy your photos to create postcards to share with friends
Customisable avatars and a series of games that will allow users to 'earn their stripes'
“We are so excited to introduce the new Where’s Wally? website as yet another way for fans in the UK to interact with the brand,” said Nicole Blake, EVP, global marketing & consumer products, Classic Media.
"We look forward to continue rolling out localised versions across key territories so everyone can join the search."