2waytraffic has signed a multi-territory deal with lottery company GTECH for a range of Who Wants to be a Millionaire? scratch cards.
GTECH has been granted the exclusive worldwide Who Wants to be a Millionaire? and Who Wants to be a Millionaire? Hot Seat licences for the lottery category (excluding the US, Canada, Mexico, Brazil, Puerto Rico, Saipan, Bermuda, Japan and Sweden).
A range of design concepts have been created, with the instant win cards due to roll out later this year.
"Who Wants to be a Millionaire? is one of the most successful game shows of all time," said David Christopher, director of consumer products at 2waytraffic. "We are delighted to welcome GTECH as our partner and licensee to make WWTBAM lottery scratch cards available to consumers for the first time."