Why pop-up shops are big business

How pop-up shops and temporary retail sites have given licensors and licensees a new revenue stream.
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It’s that age old question: how can I make my brand stand out at retail? And, with the traditional High Street avenue still taking something of a battering and retailers cutting down on lines and only taking on those they are confident will perform, pop-up shops – or temporary retail sites – are gaining favour from various quarters of the industry.

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