Wicked Cool debuts inaugural Pokémon product line at toy fairs

The master toy licensee is showcasing action figures, plush, roleplay items and more.
Author:
Publish date:
Social count:
0
Screen Shot 2018-01-17 at 16.22.36.png

New master toy licensee for Pokémon, Wicked Cool Toys is set to debut its first toy lines for the hit brand at London, Nuremberg and New York toy fairs.

Action figures, plush, roleplay items, and other toys are expecting to hit markets in all regions excluding Asia, in Autumn 2018.

“The Wicked Cool Toys team has been huge fans of Pokémon since its introduction over 20 years ago,” said Michael Rinzler, founder and co-president of Wicked Cool Toys. “We’re thrilled to become part of the Pokémon legacy with our awesome new line and are fired up to bring more innovation to Pokéeacute;mon toys in 2018 and beyond.”

“Wicked Cool Toys can’t wait to share our comprehensive new range of Pokémon toys with the industry at Toy Fairs around the world,” added Jeremy Padawer, co-president of Wicked Cool Toys. “From a new interactive Pikachu Plush featuring sensor technology, to a scaled figure line that offers an extensive range of Pokémon, as well as an entirely new packaging design that will pop at retail and excite Pokémon fans, Wicked Cool Toys is excited to bring new toys to the brand’s millions of ‘Trainers’ around the world.”

“The Wicked Cool Toys team has fully embraced the spirit of the Pokémon franchise in its development of new toys,” concluded Colin Palmer, vice president of Marketing at The Pokémon Company International. “As the brand continues to develop and grow, we’re looking forward to many years of fun and innovative new products from Wicked Cool Toys beginning in 2018.”

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.