WikiLicense to represent WikiLeaks and Julian Assange brands - Licensing.biz

WikiLicense to represent WikiLeaks and Julian Assange brands

"We have created new ways for our supporters to fund our work," says Assange.
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WikiLeaks has confirmed that WikiLicense will be acting as the master agent for its brand, as well as the Julian Assange trademark and likeness.

WikiLicense has been set up by Olafur Sigurvinsson and a team of industry specialists. It is currently setting up a network of local representatives for all key territories and will shortly present a style guide and other materials for potential licensees.

Initial product categories will focus on 'personal expression' and include the likes of apparel, accessories, housewares and paper goods such as stationery.

The creation of WikiLicense will help facilitate more widespread use of the WikiLeaks trademark in related initiatives, as well as serving as an additional revenue stream to fund the body's work.

"WikiLeaks and Julian Assange enjoy amazing worldwide recognition and possess all of the key attributes of major global brands," said Sigurvinsson. "They represent a cause that a large proportion of people are passionate about, have strong momentum and speak to a growing consumer demographic that is emerging from a tide swell of changing opinion across the world.

"We have already received expressions of interest from a number of companies with consumer products and services that align with our brand values, and I expect the first of these to start appearing soon."

Assange added: "We have created new ways for our supporters to fund our work and WikiLicense is an important part of that. This is also a positive way of both spreading the awareness of our work and protecting the integrity of the brand."

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