Wild East partners with Freecultr

Upcoming fashion ecommerce brand to work with Indian cricket team, Kolkata Knight Riders.
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The Wild East Group has revealed that Indian cricket team, the Kolkata Knight Riders, has teamed up with fashion ecommerce brand, Freecultr.

The firm will develop a collection of co-branded polos, tees, denims, shoes and other accessories, available for the beginning of the IPL season on April 4th.

"This is the first time a traditional sports team in India is partnering with a hot, new ecommerce fashion lifestyle brand," said Sid Shah, president of the Wild East Group. "Strategically, this is completely aligned with KKR's brand positioning in the country; they have always been known to lead the league in fresh and innovative partnerships, and are always looking for ways to delight their fans on and off season."

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