Wild East partners with Freecultr

Upcoming fashion ecommerce brand to work with Indian cricket team, Kolkata Knight Riders.
Publish date:
1_Kolkata Knight Riders.jpg

The Wild East Group has revealed that Indian cricket team, the Kolkata Knight Riders, has teamed up with fashion ecommerce brand, Freecultr.

The firm will develop a collection of co-branded polos, tees, denims, shoes and other accessories, available for the beginning of the IPL season on April 4th.

"This is the first time a traditional sports team in India is partnering with a hot, new ecommerce fashion lifestyle brand," said Sid Shah, president of the Wild East Group. "Strategically, this is completely aligned with KKR's brand positioning in the country; they have always been known to lead the league in fresh and innovative partnerships, and are always looking for ways to delight their fans on and off season."


Featured Jobs

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019