Iceland children's brand Tulipop will be brought to life with an animated series from DHX Media's kid's network Wildbrain.
WildBrain will use their expertise in launching engaging IP on YouTube to build audiences for the new Tulipop contentand to increase awareness of the brand as part of Tulipop’s ongoing consumer products promotion across multiple territories.
The magical world will first come alive in a series of 2.5 minute episodes, which will launch on a dedicated Tulipop YouTube channel in early summer and be targeted at fans aged seven and upwards. Co-written by Tobi Wilson, writer on Cartoon Network’s animated television series, The Amazing World of Gumball, the series is being developed in collaboration with Ken Anderson of Red Kite Animation.
“It has always been our ambition since launching the brand in 2010 to extend the world of Tulipop into animation, and we are delighted to be teaming up with WildBrain, Tobi and Red Kite to produce these wonderfully creative, funny and whimsical stories, which we hope will delight a whole new audience,” says Helga Arnadottir, CEO Tulipop.
Speaking about the deal, John Robson, Managing Director, WildBrain, said: “We’re thrilled to be launching the new Tulipop channel on the WildBrain network, and to be co-producing this exciting new animated series for YouTube. Tulipop is a fantastic world with original characters that kids are sure to love.”