The Wildflower Group has signed up a brace of publishing properties.
The firm is now the agent for Goodnight Moon from HarperCollins Children's Books and Raggedy Ann & Andy from Simon & Schuster.
Under the multi-year agreements, the agency will build on the success of the two book-based brands throughout the US and Canada.
"We are delighted to work with HarperCollins and Simon & Schuster on these prized publishing-based properties that have captured the imaginations and the hearts of generations of children and families," said Michael Carlisle, principal at The Wildflower Group.
The firm has secured licensing rights to Goodnight Moon for all categories except except electronics, while for Raggedy Ann & Andy it will develop the brand in allc ategories apart from ragdolls.
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