US-based licensing agency, The Wildflower Group is continuing to expand its team as it aims for further growth.
The firm has appointed industry veteran Christina Nix Lynch as its new executive sales director, joining from Peanuts Worldwide (formerly United Media). Prior to her 13-year stint there, she held roles at Scholastic Entertainment and Warner Home Video.
In addition, Rory Flynn has been taken on as licensing coordinator, providing support for sales, operations and product development.
Meanwhile, Jeanne Perry has been promoted to executive VP for business affairs, and Cheryl Chua is now VP of creative services.
Wildflower has also formed a new TWG Consulting division, which aims to present a variety of solutions for manufacturers, retailers and other companies looking to get into licensing. It offers services including brand acquisitions, new business development and product approvals among others.