Willows Activity farm unveils Peter Rabbit Adventure Playground - Licensing.biz

Willows Activity farm unveils Peter Rabbit Adventure Playground

The area will named the Peter Rabbit Adventure Playground and will occupy a 1,400 square mere plot in Willows Activity Farm in St Albans, Hertfordshire.
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Willows Activity Farm has unveiled the construction plans for its new £1 million Peter Rabbit themed play area.

The area will named the Peter Rabbit Adventure Playground and will occupy a 1,400 square mere plot in Willows Activity Farm in St Albans, Hertfordshire.

The Playground will boast ten activities themed around the world-famous Peter Rabbit characters, including a Mrs. Tiggy-Winkle Kitchen, a Jeremy Fisher Musical Pond and Benjamin Bunny Treetop Adventure.

The new play attraction is scheduled to open in April 2016, coinciding with the 150th anniversary of the birth of Beatrix Potter, the author of the original Peter Rabbit books.

The park’s centerpiece will be The Peter Rabbit Secret Treehouse, built around a 100 year old ash tree at Willows Activity Farm.

All of the park’ play equipment has been developed by Lappset Creative.

“We were keen to integrate the new play activities with the beautiful natural environment at Willows, and Lappset has ensure that that vision was reflected in an area that is exciting and stimulating for families yet respects the countryside setting of Willows,” said Andrew Wolfe, chief executive of Willows.

“We have invested over £1 million in this development – that includes the planned area as well as the branding and re-theming of some existing areas on site.”

Peter rabbit has recently been brought to the popular pre-school channel CBEebies by Silvergate Media, co-producers and global licensing agent of the hit CGI animated series.

Thomas Merrgton, VP brand and creative at Silvergate Media, said: “Each of the Peter Rabbit characters has a personality and we have worked with Lappset Creative and Willows Activity Farm to bring that out in each activity area.

“This will be the first of its kind n the world and the plans look fantastic, I know that Peter Rabbit fans will absolutely love it.”

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