Winnie the Pooh app on the way - Licensing.biz

Winnie the Pooh app on the way

Disney Publishing Worldwide launches book-based app featuring popular character.
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Winnie the Pooh is to star in his first ever book-based app.

Disney Publishing Worldwide is launching the Winnie the Pooh: What's a Bear to Do? puzzle book app for pre-schoolers on iPad, iPhone and iPod Touch.

Highlights include three reading modes - Read to Me, Use My Recording and Auto Turn Pages - four interactive jigsaw puzzles, tap n play surprises throughout the story and Pooh's Cupboard matching game, which ties into the story.

"Winnie the Pooh is the perfect way to bring our digital book apps to the growing audience of pre-schoolers using their parents' iPad, iPhone or iPod Touch," said Lyle Underkoffler, VP, digital at Disney Publishing Worldwide. "We are thrilled to deliver our first universal app that brings to life so many cutting edge features across iOS devices."

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