Winning Moves enters the Dragons' Den

Toy firm launches board game based on BBC2 show to cash in on Christmas market.
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Billed as a 'must-have' gift for Christmas, Winning Moves has rolled out Dragons' Den: The Board Game.

Tesco, WH Smith, Waterstones, Amazon, Play.com and Shop Direct are all stocking the game - which is priced at £24.99 - while it is also available on www.cultandcool.com.

Every player is a Dragon with funds to invest, with the game offering more than 300 real life ideas and inventions to choose from. Maximum investment is £250,000.

"The Dragons' Den format has been a fantastic success internationally and has built a strong and loyal audience," said David Christopher, director of consumer products at 2waytraffic, licensor of Dragons' Den. "We're delighted to be working with Winning Moves on the first Dragons' Den board game.

"The team at Winning Moves put a great deal of time into researching the inventions that appear in the game, and have created a gameplay that really captures the essence of the show."

Fiona Hortopp, marketing manager at Winning Moves, added: "This is a must-have gift this Christmas for anyone who thinks they've got an eye for success."

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