Rainbow extended its Winx Club tenth anniversary celebrations to Russia last month, with a partner summit in Moscow devoted to discussing the success of the brand.
During the summit, speakers from Rainbow took to the stage to voice their achievements and future plans for the property.
The show – following the adventures of six fairies – currently airs on Russia’s CTC channel, where it has seen the successful broadcast of seasons three, four and five, as well as the recent launch of season six.
Among the successes discussed was the brand’s online support that includes a dedicated website that achieves around 350,000 unique users in month in the territory.
Russia is also the number one country for downloading Winx apps through Google Play and according to research from Synovate Comcon, the Winx fairies are the most popular cartoon characters in Russia among girls aged six to eight.
“One of the main reasons for the international success of the Winx is they are very modern fairies – smart, independent but emotional at the same time,” said Iginio Straffi, creator of Winx and founder of Rainbow.
“Straffis has seen the success of her creation spread in to the licensing sector with toys, video games, back to school, stationery, baby health and care products, drink, clothes and fashion all covered.
Rainbow is now looking to continue and increase its number of partners in the Russian fashion sector with a new strategy and style guides such as Winx Fairy Couture.