Winx Club gears up for tenth anniversary celebrations - Licensing.biz

Winx Club gears up for tenth anniversary celebrations

Anniversary to be highlighted with a range of new style guides, limited edition products and celebratory events.
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2014 marks the tenth anniversary of the Winx Club and a range of new style guides, limited edition products and events will help celebrate the milestone.

The sixth series of Rainbow’s Winx Club will also debut, alongside a range of new licensing initiatives for the brand.

The 26 episode series will arrive in 2014, with another Winx movie also scheduled for release in the same year.

Licensing drives for the brand will begin this year and continue throughout next year, including a country specific marketing plan and focus on consumer events, retail activity and Winx Club as a fashion brand.

A digital push will come via Winx Club apps for Andorid and iOS devices and well as through the launch of the first Winx multiplayer game.

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