European animation studio and creator of the Winx Club has teamed with the Pink Ribbon Wellness Foundation to support the fight against breast cancer.
Partnering with the Malaysian foundation as well as the Breast Cancer Foundation in Singapore, Winx Club will now promote the breast health message with a host of activities, ad campaigns and exclusive merchandise.
The Winx Fairies will also make special appearances at event aimed at both mothers and daughters, while the reach of the Win Club brand aims to engage with both kids and parent across the regions and promote the vital message of Pink Ribbon and Breast Cancer Foundation.
“Winx Club is all about promoting and supporting positive values so we are delighted to be helping the hugely important work of these two organisations,” said Joanne Lee, CEO of Rainbow Internazionale.
“Winx Club is incredibly popular with kids an by reaching them we in turn reach mums with the message about breast cancer prevention.”