Winx Club storming ahead in Germany

Rainbow SpA's girls' brand back on screen, with daily market share hitting new highs.
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Winx Club is continuing to increase its viewing figures with the airing of the fourth series in Germany.

The Rainbow SpA brand - which is marketed by m4e - has been enjoying daily market shares of up to 26 per cent among children aged three to 13 (source: AGF/GfK TV Scope) since the fourth season began in November.

Last week, the German version of the official website was relaunched and it now offers an online forum and a MMOG, where fans can create and control their own avatar.

The licensing and merchandising programme has also been a hit in Germany, with the publishing, DVD and toy sectors being particularly successful.

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