Withit adds AI Licensing for Joey and Joy

Agency will represent new brand in the Far East, Middle East and India.
Author:
Publish date:
Social count:
0
withit.jpg

Withit Licensing has appointed AI Licensing as it looks to further expand the reach of its Joey and Joy brand.

The three-year deal will see AI India represent the property in the Far East, Middle East and India.

AI India will be looking to secure new licensees for Joey and Joy across the three markets, as well as take on international distribution and manufacturing in the markets in which it operates and where Withit has presence.

Lifestyle brand Joey and Joy launched last year, featuring two monkey characters. There are two key design interpretations to give appeal to a broader audience.

AI India is aiming to launch products before the end of October in all three markets.

"It's great to have AI India on board and we're looking forward to launching Joey and Joy in the Far East, Middle East and India," said Dolph Zahid, president of Withit Licensing. "AI India has a breadth of knowledge in these markets which we know will be useful when developing the brand, exploring new opportunities and taking it into retail."

Nitan Kalra, director of AI India, added: "We're looking forward to working with Withit Licensing and believe the Joey and Joy brand has huge potential. We've already had great interest and are on the brink of securing several deals."

Related

8_Withit, small.jpg

Withit

Withit initially started as a retail business selling licensed t-shirts and gifts back in 1991.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.