Withit Licensing has bolstered its team with the appointment of Denise Deane as design and development manager.
Deane (pictured) has a wealth of product design and development experience, having worked on brands such as Funky Friends, Brit Chicks and Sindy.
The new role will allow Withit Licensing to expnad its creativity for Phizzogs, Kitties in the Cities, Joey and Joey, as well as its classic Withit brand.
Deane will work alongside creative director, Brad Caines, to develop finished products on all of its licensable brands. Her main objective will be to offer a better representation of the brands by bringing their graphics to life.
"It's a pleasure to have Denise on board," said Dolph Zahid, MD at Withit. "I initially met her almost ten years ago when she worked at Pedigree and Denise has already shown exceptional ideas and inspirational design work for all our brands."