Withit Licensing inks Probuoro deal in Russia

Two new stationery lines for DoodleBoos and Glamour Puss to launch.
Publish date:
Social count:
Doodleboos Withit.jpg

Withit Licensing has secured two new stationery lines for its Glamour Puss and DoodleBoos brands in Russia with its partner Probuoro.

Following the success of the first Glamour Puss stationery range in 2013, Probuoro has bolstered this with a second bigger collection for 2014.

Meanwhile, the firm has launched a 45-piece DoodleBoos collection featuring children's backpacks, paints, brushes and more. The range is in stores now across Russia and is the first DoodleBoos product to be sold there.

A second DoodleBoos range for Back to School 2015, is already being designed, continuing to focus on a younger audience.

In addition, Probuoro is also working on a Kitties in the Cities stationery line for launch in 2015.

"We were thrilled to see the depth of product developed for our brands and look forward to the upcoming launch of Kitties in the Cities in 2015," said Brad Caines, creative director at Withit Licensing.


8_Withit, small.jpg


Withit initially started as a retail business selling licensed t-shirts and gifts back in 1991.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.