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Withit Licensing inks Probuoro deal in Russia - Licensing.biz

Withit Licensing inks Probuoro deal in Russia

Two new stationery lines for DoodleBoos and Glamour Puss to launch.
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Withit Licensing has secured two new stationery lines for its Glamour Puss and DoodleBoos brands in Russia with its partner Probuoro.

Following the success of the first Glamour Puss stationery range in 2013, Probuoro has bolstered this with a second bigger collection for 2014.

Meanwhile, the firm has launched a 45-piece DoodleBoos collection featuring children's backpacks, paints, brushes and more. The range is in stores now across Russia and is the first DoodleBoos product to be sold there.

A second DoodleBoos range for Back to School 2015, is already being designed, continuing to focus on a younger audience.

In addition, Probuoro is also working on a Kitties in the Cities stationery line for launch in 2015.

"We were thrilled to see the depth of product developed for our brands and look forward to the upcoming launch of Kitties in the Cities in 2015," said Brad Caines, creative director at Withit Licensing.

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Withit

Withit initially started as a retail business selling licensed t-shirts and gifts back in 1991.