Withit Licensing secures European deal for DoodleBoos clothing - Licensing.biz

Withit Licensing secures European deal for DoodleBoos clothing

Firm will develop a range of pre-school clothing featuring the brands characters
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Withit Licensing has struck a pan European deal with Santex to develop a range of pre-school clothing based on the firm's property DoodleBoos.

The firm, producing the range for kids aged from nought to five, believes the property's characters along with the creative designs and colours will 'complete its portfolio of baby and pre-school in a perfect way.'

The new range is scheduled for roll-out in Autumn 2014.

Richard Woolf, international licensing director at Withit said: "I'm delighted to have such a high profile clothing licensee on board and looks forward to product launch next autumn.' 

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Withit

Withit initially started as a retail business selling licensed t-shirts and gifts back in 1991.

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