Women in Children's Media becomes Children's Media Association

Strikes a new partnership with Sesame Workshop; new senior execs join.
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Women in Children's Media has relaunched as the Children's Media Association (CMA) 'to better embrace and serve the growing kids' media community'.

The non-profit organisation has established a new partnership with Sesame Workshop, the firm behind hit kids' TV show Sesame Street.

Children's Media Association also welcomes new leadership to its Board of Directors. This includes Kidscreen VP and publisher Jocelyn Christie, American Center for Children and Media's president David Kleeman The Jim Henson Company's senior VP of marketing and PR Nicole Goldman. 

New additions to the Board join existing directors Amy Friedman, President, Redhead Consulting; Donna Friedman Meir,President, Lemonade Creative Consulting; Angela Santomero, Co-founder, Out of the Blue Enterprises & Creator, Executive Producer, Blue's Clues, Super Why & Daniel Tiger's Neighborhood; and Livia Beasley, Freelance Writer, Producer, Developer and Founder of Women in Children’s Media.

"We have been steadily growing since WiCM was founded in 2004, and want our membership to reflect the community in which it works," said Sarah Wallendjack, Children’s Media Association President. 

"By rebranding as Children’s Media Association and securing partnerships with like-minded organisations such as Sesame Workshop, we are reaffirming our commitment to serve the children’s media community in as broad and comprehensive a way as possible. It is an exciting time to be a member."

The CMA's first event will be a puppetry workshop on October 10th, featuring popular puppeteer John Tartaglia from Johnny and the Sprites.

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