Ravensburger has added hit pre-school property Woolly and Tig to its licensed line-up, securing a deal for puzzles and jigsaws.
The deal was brokered by Brands with Influence, and sees the firm join the likes of Golden Bear, Random House, Abbey Home Media, Cooneen and Alfred Franks Bartlett in the portfolio.
Helen Doherty from Woolly and Tig production company, Tattiemoon, added: "We are delighted to be working with Ravensburger, they are an absolutely brilliant company and produce really great quality products. Having seen the amazing sell-through on Golden Bear's toys, I am sure this is going to be a success."
Tim Hall, MD of Ravensburger, commented: "Woolly and Tig has been doing incredibly well at retail and we can see the long-term potential in this exciting new brand. We look forward to developing an exciting range of products to complement the licences already out there."
Further licensing deals are due to be announced shortly, Brands with Influence confirmed.