WORLD CUP 2010: Sector Guide Special

Your guide to the official product available for this summer's competition.
Publish date:
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This year's World Cup in South Africa will trigger the usual avalanche of official licensed and associated products, giving suppliers and retailers a great opportunity to add additional sales. Read on for our run-down of what's on offer...

Football Mania
01565 830265

Football Mania is the leading manufacturer of sports merchandise and specialises in products including keyrings, ceramics, mugs, plush, flags, activity and party lines, baby, lunchbags, car accessories and glassware, to name a few.
Its licensed ranges include England and The FA, plus Manchester United, Chelsea, Arsenal, Liverpool, WRU and England Rugby. The firm's range covers a wide portfolio of product categories and price points.
In addition, a partnership with Fundex will see Football Mania launching a limited edition collector's range of classic games, including Rubik's Cube, Mr Potato Head and Uno.
The Uno game will feature the players and teams in a new twist on the classic. It will be available in time to capitalise on the hype surrounding the World Cup.
Also, a new official England range will cover plush, party sets, stationery, activity, baby and games, while there will also be a number of limited edition products.

Poetic Gem
01923 249497

Poetic Gem's licensing division has the rights for FA babywear and, according to the firm's Elliott Matthews, the reaction has been "fantastic".
Products include baby grows, sleep suits, joggers, track suits, t-shirts and polo shirts. The firm has been supplying all the major retailers, in particular George at Asda and Tesco.
In addition, the firm has added The FA adults swimwear category to its portfolio, supplying New Look, Burtons, George at Asda and Tesco. "The retailers have really supported The FA swimwear and we're looking forward to a fantastic sales reaction when the goods hit stores and a long and successful England World Cup campaign," says Matthews.

01225 478888

Parragon has produced the only FA-branded guide to the 2010 World Cup for children, profiling each of the 32 teams in the final stages of the competition.
The guide includes over 100 colour photographs, plus profiles on some of the best players from around the world, including exclusive FA imagery. There are also facts and figures from the qualifying stages, plus details of how each country made it to the finals.
In addition, Parragon also has a 15-piece essential football pack for England fans. It includes a fact file with football trivia, an activity book and a World Cup board game with spinner and Three Lions playing pieces.

Esdevium Games
01420 593500

In the run-up to the World Cup, Esdevium is offering a Match Attax England 2010 Tin. Each tin contains 40 cards and one exclusive card.
Also on offer are Soccer Suckers - collectible vinyl caricature figures of England players, with a patented suction cup on the back. The characters will stick to a computer monitor, fridge, car window, or nearly any smooth surface. There are 28 players in all, each randomly packaged in a miniature football and priced at £1 each. There are also five Fabio Capello figures, which act as golden tickets, those who find one, will win a prize.
Profilx: Premier League Autograph Edition are miniature flick books, each focused on one of 96 players from Manchester United, Arsenal, Liverpool and Chelsea.
When the book is flipped through, you see a ‘video’ of a football moment, turn it over and then see another clip. Also included on each page are facts and trivia about the featured player. Each Profilx pack contains two flick books and is priced at around £1.49.
Gogo’s Crazy Bones England 2010 extends the playground craze into the football world. With 27 figures to collect, each pack contains two Gogo-style caricatures of England players and is priced at £1.49. The characters can be stored in the Gogo’s England dugout, retailing at £4.99.

01494 462640

Corinthian is marking the World Cup with the release of a WorldStars MicroStars collection. Nearly a decade on from the first MicroStars series, which introduced football fans to miniature player figures with confectionery, the firm is now about to release its 19th series with a further 40 players to collect.
In a change to previous MicroStars series, figures will also be available in single sachet packs without the confectionery, a move which was made to allow the range to return to the TV screens. The range will be TV advertised in the build-up to this summer’s tournament.
Each figure will retail for £1.29 but the triple packs, which include a guaranteed gold base, will also still be available at £3 per box with the jelly bean sweets.
The carry-case MicroDome Play-set opens up to reveal a football pitch and will also be released in May to allow kids to stage their own tournaments. The play-set comes with 16 figures and retails for £29.99.
Also in time for the World Cup will be Soccer Marbz. The collection of 370 marbles features the head shots of over 100 players from the Premier League and Europe, with each player carrying a Power Pointz rating between one and ten.
Ten rare black marbles have been added into the latest series, which have an unbeatable Power Pointz rating of 11. Each Marbz sachet pack contains one large marble and four small marbles for 99 pence. The collection will be TV advertised from late spring.

01582 670100

Licensed sport and football specialist, Hy-Pro, has put together its largest ever range of World Cup merchandise ahead of the tournament in South Africa.
Already well-versed in the football industry, with a portfolio of licences including England, Manchester United, Liverpool, Arsenal, Chelsea and UEFA Champions League, Hy-Pro will launch an extensive range for the World Cup.
The offering will include stitched footballs in various designs, rubber playground balls, PU foam and stitched foam mini-balls, as well as an extensive array of water bottles, wristbands, shin guards and other football accessories.
In addition, a variety of flags will be available, plus four different types of back garden football flag and inflatable chairs, many with built-in drinks holders.

Electronic Arts
01483 463000

EA is releasing the official video game for the 2010 FIFA World Cup on PlayStation 3, Xbox 360, PSP, Nintendo Wii and mobile at the end of April.
All 199 national teams which took part in qualification are included, plus all ten officially licensed stadiums to be used in South Africa and stadiums from each qualifying region. Gamers will be able to play as their home nation from qualification right through to a virtual reproduction of the World Cup Final.
Fans will also be able to compete online, while for supporters of nations that failed to qualify for the tournament, this is the chance to replay and re-write history.

01257 230044

The licensed bedding specialist has launched its largest ever range of England merchandise ahead of the tournament.
The line includes duvets, curtains, beanbags and rugs, plus additional accessories to provide a 'full bedroom solution' for supporters. Lighting, wall décor and bins are available, along with cushions, fleece blankets and towels, with designs inspired by the current all-white England strip.
Zap has a solid history of success in sports licensed bedding. The firm's current portfolio also includes Manchester United, Liverpool, Chelsea, Everton, Celtic and Rangers, England Rugby and Wales Rugby.

John Adams/Toy Brokers
01480 414361

Total Action Football is a fast-paced, table-top football game providing magnetic action with each player able to pass, trap or shoot the ball.
The Power Strike Edition also includes several pieces to enhance game play. A Free Kick Ramp and Corner Ramp enable set-piece specialists to deliver the ball into the danger zone.
Each team also comes with Power Strikers to deliver hard shots, plus a Diving Keeper to deflect strikes.
Total Action Football is suitable for two to four players aged six and over. The game is supported by TV advertising and retails at around £24.99.

Pyramid Posters
0116 264 2642

Working in conjunction with The FA, Pyramid has designed a collection of posters ranging from an interactive wall chart, player montages and England supporters' crests and posters which combine to make one giant print.
Product will be available from the likes of Tesco, Sainsbury's, WH Smith, Clinton Cards, JJB Sports, TK Maxx and among others, with specially designed England poster bins featuring in-store.
The range will be backed by retailer TV ads, along with advertising in football magazines and giveaways on relevant UK national radio.
"This is an exciting opportunity for us and we have made every effort to ensure our posters will be available to every England football fan in the UK," says Mark Shettle, Pyramid's UK sales manager. "The range has been designed specifically to ensure there is something available for everyone."

Fiesta Crafts
020 8804 0563

The Doowell Magnetic Football Table contains all 92 teams in the top four English football leagues supplied as individual magnetic pieces. Fans can follow the ups and downs of all four competitions by moving the pieces according to their league positions after each match.
There is also space on each team piece to record the points accumulated using a dry wipe pen. The set is also supplied with the teams from the conference league as well as spare blank write-on pieces so the chart can be kept up to date with team promotions.
Also available from Fiesta Crafts is the fabric Football Leagues Table, which features each team in the top four leagues with their own fabric pieces. The first column also has clear pockets to keep scores with the number cards provided. The new teams entering League 2 can be ordered each summer to keep the chart up to date.

John Crane
01604 774949

The new Footballer Height Charts from The Toy Workshop will be available from John Crane in time for the World Cup.
Each of the charts feature a footballer in the midst of a throw-on manoeuvre and is available in red and blue team colours. The World Cup and footballs act as magnetic markers to chart heights.
The height charts are hinged in the middle and come flat-packed to maximise the use of shelf space.

Hive Entertainment
01706 242070

Hive will be stocking FIFA World Cup Gacha Footballs and the FIFA World Cup Gacha Tournament Shirt and Launcher ranges.
The footballs contain a mini football emblazoned with a country’s flag. Each box will contain 32 mini footballs for £1.99 per ball. All 32 qualifying nations are available in the range.
The 2010 FIFA World Cup Gacha Tournament Shirt and Launcher contain a mini replica team tournament shirt and a shooting disc with each national team’s flag on. Each box will contain 18 random capsules for £2.49 each.

Martin Yaffe
01706 717800

Born to Play is offering a range of seating for the World Cup. Its fold-up chair is made in England colours, with a printed fabric design and sturdy metal frame.
Also available is a two-seater England sofa with official England branding on the fabric seat and backrest. The red, white and blue sofa features a metal frame and folds away for storage.
To complete the range, there is an inflatable sofa decorated in the England team’s colours. The sofa features a built-in cup holder. The full range is available to order now.

01707 289289

Jumbo will produce puzzles featuring England players and action imagery to mark the FA World Cup. The range includes a 150-piece puzzle celebrating qualification and the Road to South Africa, a 200-piece team photo and mini 54-piece puzzles.

Vivid Imaginations
01483 449944

Vivid will launch Mickey and Minnie Mouse plush in football kits showing the England flag. World Cup Mickey and Minnie are available from May at around £5.99 each and are suitable for all ages.

Treasure Trove
01285 762039

Hair-ee Magno-z are characters which feature varied faces and magnetic hands and feet. Treasure Trove's latest collection sees some sporty characters - Hair-ee Sportz Magno-z - joining the range just in time for the World Cup. They can be posed in a range of positions and can stick amgnetically to any metal surface.

MV Sports
0121 748 8000

MV’s Kickmaster range has evolved over the years to suit the requirements of players from grass roots to pitch performance. With high spec footballs, plus an extensive range of goals and training sets, accuracy, control and power are developed. 

This year the brand has grown with a Kickmaster England range, featuring distinct England-inspired designs across a variety of football products.

0800 756 9835

Following the launch of its target goal brand, Targetizer, the eponymous company has now introduced a value brand called Striker Goal. 
The two-part range includes a one target disc entry level model called Pro Shot, retailing at £11.99 and a four disc model called Pro Shot Ultimate, retailing at £24.99.
Striker Goal takes all the features of the Targetizer, including the movable and interchangeable target discs, but is a goal attachment, used as an add-on to an existing goal. It features the same colours and a new Quick-Strap system that allows children to attach and detach Striker Goal quickly.
Striker Goal is aimed at boys aged four to nine and a national marketing campaign called the National Campaign To Score Goals will run until September. The campaign will feature a football road show with a Striker as the main attraction for kids to come along and get free goal scoring coaching and win prizes.
The campaign aims to create a viral effect with the announcement that whichever town casts the most votes is where the road show will begin. Voters will be able to see how their town is performing and how to join up and take part in the road show events at the microsite
The winning town or city will see a 500 balloon release and one balloon with a golden ticket to win a Striker Goal signed by the Premiership’s top strikers.
The microsite will also feature free video goal scoring coaching that will educate the viewer on how to use Striker Goal to get the best out of it.

0845 555 0860

Popitball acts both as a training aid and a game in itself, which helps the user to improve their skills.
The ball features 12 red rubber discs tat when moistened stick to the ball and the aim is to play keepy uppy and kick them off. The discs will only come off when hit directly.
The ball is supplied in a presentation box with a ball, 16 red popits, one green popit, a pump and a stopwatch. There are a range of games and challenges that can be played with the product.


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