World of Happy adds new card licensees

DRi expands brand into greetings sector, signing Camden Graphics.
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DRi Licensing is growing the World of Happy property, moving into the greeting card sector after inking a deal with Camden Graphics.

The Giles Andreae children's brand began life in a series of stories from Egmont Books. Camden Graphics will now launch a range of 15 cards at Progressive Live in May.

Another recent signing with Moonpig will see the Camden Graphics creative treatment translated into the fast growing personalised greetings card sector.

"World of Happy is the perfect greetings card property and Camden Graphics has created a joyful and vibrant collection of cards that spreads the simple messages of happiness, love and playfulness inherent in World of Happy," said Alicia Davenport, licensing director at DRi. "This is the ideal brand for social expression and, unusually, appeals to adults as much as it does to children."

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