Worlds Apart seals Nick Jr deal

Toy company to sponsor channel's Bedtime slot to push its Disney Ready Room ranges.
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Worlds Apart is supporting two of its key Ready Room lines with a sponsorship slot on Nick Jr Bedtime.

The deal pushes the line of children's bedroom furniture and accessories across the Disney Princess and Toy Story collections.

Beginning with the Disney Princess licence for the first six months, there will be eight chances to see the sponsorship bumpers during the Bedtime slot each day, throughout the year - some 4,000 TVRs.

The deal also includes a campaign on the Nick Jr website, including full details of all the products currently appearing in the TVRs, plus opportunities for viewers to win Ready Room sets.

Worlds Apart is confident that the sponsorship will cement its position as a serious contender in the licensed children's furniture sector. Notably, since the beginning of the promotion, the company has enjoyed considerable growth in sales of its key Ready Room items, such as the Disney Princess Go Glow.

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