Worldwide rebrand for Taffy/Moonscoop - Licensing.biz

Worldwide rebrand for Taffy/Moonscoop

Moonscoop and affiliated firms to unify under one common global brand name.
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Moonscoop, and its affiliated companies Taffy Entertainment and Mike Young Productions, will now be known under the Moonscoop brand name worldwide.

The move is intended to capitalise on the close links between its television production, sales, licensing, merchandising and new media departments worldwide.

The Taffy brand - which handles distribution, licensing and consumer products - and production brand Mike Young Productions will now use Moonscoop as their moniker.

Additionally, in a move which highlights the importance of the US market to Moonscoop, CEO Nicolas Atlan will move from Paris to the US office in September, taking up the position of executive chairman for Moonscoop's US business.

CEO Axel Dauchez will remain in the Paris office overseeing operations across the group with executive chairman and founders Benoit di Sabatino and Christophe di Sabatino.

Laurent Billion COO, Europe and Lionel Marty, president of worldwide distribution will also remain in Paris.

In further news, Moonscoop has appointed Brigitte Legendre Benloulou from TF1 to take on the role of director of consumer products for French-speaking markets. She will report to Cynthia Money, president, worldwide consumer products and marketing at Moonscoop and work with Sebastien Fillion, licensing manager France in the Paris-based office on brands including Geronimo Stilton, Tara Duncan, Dive Olly Dive and Twisted Whiskers.

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Taffy Entertainment

This year has seen Taffy sign several new deals and debut a number of shows ? all to critical acclaim. However, the firm?s president of worldwide consumer products and marketing, Cynthia Money, believes its biggest achievement to be the successful integration of the European and US-based consumer products teams into a stronger global organisation. And she has big plans going forward, too.

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