A host of figurines based on the classic Worms video game franchise have arrived in stores today.
The line – produced by First 4 Figures – includes vinyl figures and Worms resin statues The line will be promoted through game developer Team17’s Facebook page, and through Worms Armageddon 2 iOS.
The First 4 Figures deal is one part of a licensing programme kicked off by AT New Media. There will also be GameOn plush toys and keyrings, apparel from Fashion UK, accessories from Bioworld and merchandise from GB Posters.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.