Worms merchandise goes to retail

Product from Gaya and GB Posters arrives as agent AT New Media promises more for 2012.
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1_Worms Plush.jpg

The Worms licensing campaign is well underway with a plush range from Gaya and product from GB Posters available now.

The deals are just the start for the classic British video game franchise. AT New Media is hard at work on licences in apparel, squeezies, mugs, figurines and collectibles - all due next year.

Gaya's plush collection includes the exploding Super Sheep (pictured), an iconic weapon from the games, where teams of Worms have to shoot, bomb and bludgeon each other to win. The plushies are initially available from Amazon in the UK and Germany, TheGeekiestLink.com, Gamelegends.de, Fnac.es, GAME.es and Foregames.nl.

Simon Kay, CEO of AT New Media, said: "Worms as a brand is selling more units now than ever before, and with this growing interest, we have started to see a fantastic range of products and concepts develop.

"We hope that the existing and new Worms fans love the 'incoming' range of merchandise, and enjoy how the significant depth and customization that exists within this great gaming brand lends itself to some very exciting and innovative products."

Alan Perrie, head of marketing at Team17 said: "Considering we only started this process earlier this year, we are incredibly excited by the results and where this merchandising program is taking the Worms brand.

"We look forward to bringing more merchandise partners on board in 2012, as we also continue to develop and bring to market new, high quality and exciting Worms games and Apps across numerous platforms next year, and also integrating our merchandising program even further into our release schedule."

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