Ambitious Wow Stuff has added to its licensed portfolio, sealing a deal with Aardman Rights to create various 'cracking contraptions' based on the Wallace & Gromit brand.
The products will be designed to create complex solutions to simple problems. The gadgets and gizmos will be supported at retail through video and real-life demonstrations.
Richard North, MD of Wow Stuff, commented: "The reaction from our test market was crazy. Both adults and children loved the product concepts and all agreed there was nothing quite like them; practical products, over engineered for purpose in typical Wallace & Gromit fashion, yet at fantastic value price points.
"One of the test audiences described the products as huge fun and hugely endearing and we feel that sums them up well."
Sean Clarke, head of Aardman Rights, added: "Wow Stuff's ability to create innovative gizmos and gadgets is second to none, so there were a natural partner to discuss developing an everyday range of Cracking Contraptions. The range has come together in the true spirit of the Wallace & Gromit films and we are certain they will develop into a commercial success."