Wow Stuff lining up Britain's Got Talent range

Toy firm planning products for August 2010, with more to follow in 2011.
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FremantleMedia Enterprises has signed up ambitious toy and gift firm Wow Stuff to produce a range of Britain's Got Talent branded products.

The firm - which won a Licensing Award for its Top Gear giftware range at this year's ceremony - will be rolling out the product from August 2010, with more merchandise to follow in 2011.

Items will include Judges' Buzzers, a Stage Presence Tips & Tricks DVD, plus a range of kits under the banner of 'You Could Be Britain's Next Talented...' This will include kits for singers, dancers, magicians, jugglers, freestyle footie tricks and dog tricks trainers.

Each kit will help aspiring artists improve their skills in a chosen activity and will include a supporting DVD featuring coaching advice from experts and tips from previous BGT contestants.

"Wow Stuff is such an innovative company delivering unique and creative ideas for branded products," said Lucy McCredie, VP of brand licensing and retail UK at FME. "The talent kits, buzzers and DVDs are fantastic new products allowing fans to enjoy Britan's Got Talent at home all year round."

Richard North, MD of Wow Stuff, added: "Britain's Got Talent is one of the most popular television shows in the UK, it's a massive brand with dedicated fans and I think these will be our biggest selling branded range of family gifts for 2010. We're delighted to be working with FME, who have such a strong heritage of innovative licensing programmes."

The licensing programme for BGT has been steadily growing since the show launched in 2007. In addition to these latest products, there is an electronic board game, an annual, bespoke products and an online shop. Last month FME introduced new graphics and design concepts for the brand.


Britain's Got Talent

The talent show used to be a big draw throughout the 1970s and early 1980s ? with Opportunity Knocks and New Faces leading the way ? before disappearing from our screens in the 1990s.

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