Toy company Wow Stuff has added another accolade to its stable, picking up the Orange Innovation Award at the National Business Awards 2010.
The firm's 'creativity and ability for these [innovations] to be practically applied for commercial success' saw it beat ten finalists.
The award was presented to CEO Richard North by VP of Orange and T-Mobile allegiance Everything Everywhere, Martin Stiven.
"We're absolutely thrilled to have won such an iconic award for simply doing what we love," North commented. "Like every business, it's a continuous challenge to find ways to innovate whilst still delivering against commercial objectives.
"A few years ago we were seen as newcomers to the toy market, but our desire to evolve and improve has led to phenomenal growth over the last few years."
Wow Stuff has achieved a 2,000 per cent sales increase since 2005 and is predicting planned sales of £165 million by 2013.