The boss of toy company Wow Stuff, Richard North is set to appear on Channel 4's Secret Millionaire.
The show will be broadcast on Sunday October 24th at 9pm. Well-established on Channel 4, it sees wealthy entrepreneurs go into under-priveleged communities to find worthy causes for financial help.
In it, North goes undercover in Cardiff to meet people who might find a positive use for his money.
And, according to Channel 4 "he meets a young man who helps him come to terms with tragedy from earlier in his own life".