WRC drives into Eastern Europe

CPLG strikes European deals for the FIA World Rally Championship.
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Copyright Promotions Licensing Group has signed a deal with car customising specialists IMPEX to extend its range of WRC motor accessories for distribution across Spain, Portugal, Germany, Italy, Switzerland, Belgium, Luxembourg, the Netherlands, Greece, Cyprus, Malta, Austria, Eastern Europe, Scandinavia and the Middle East.

In an extension of a former French deal, products featuring the latest racing trends have been developed including wheel trims, hubcaps, interior textiles and adhesive decorations.

Product is due to start rolling out later this year.

Marina Narishkin, MD of CPLG France, said: "We are delighted by this development with IMPEX, which is a major and very active licensee for the WRC brand in France and now Europe. We are now negotiating with other partners to complement and reinforce the WRC programme through the production of widespread, high quality product ranges."

The deal coincides with the extension of CPLG's exclusive licensing partnership with WRC to 2010.

"The WRC has clearly demonstrated its strength as a brand internationally by building a successful licensing programme across multiple territories," commented Gary Jacobson, commercial manager at CPS.

"Based on the growing popularity of the sport, it has been possible to move outside the traditional automotive product areas to meet the needs of the fanbase. We look forward to continuing to work with the WRC and expanding into new category areas."

Helen Shepherd, senior partner relations manager at International Sportsworld Communicators - the global rights holder for the WRC - added: "Licensing represents another medium through which fans can interact with the sport."

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