Wrigley's renews Ducati deal

Chewing gum brand to continue sponsorship of Superbike team.
Publish date:
Social count:

Wrigley's Airwaves is to carry on with its sponsorship of the GSE Ducati Superbike team for a fourth consecutive year, according to Brand Republic.

Wrigley's will be the main sponsor of the team following a deal managed by sports marketing company Generate Sponsorship. As part of the agreement, the Ducati team will participate in promotional activity for Wrigley's Airwaves.

This will include a Generate Sponsorship-devised 'Kick Up A Gear' campaign, which will be backed by a host of English sportsmen including cricketer Liam Plunkett, rugby union player Lewis Moody and the Airwaves Claygate Powerboat team.

"We have had a fantastic three years with the team and we are looking forward to more great racing next season," said Toby Baker, marketing director at Wrigley's Airwaves. "Airwaves Ducati will be central to Wrigley's Airwaves Pro activity next year."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.