Wrigley's renews Ducati deal - Licensing.biz

Wrigley's renews Ducati deal

Chewing gum brand to continue sponsorship of Superbike team.
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Wrigley's Airwaves is to carry on with its sponsorship of the GSE Ducati Superbike team for a fourth consecutive year, according to Brand Republic.

Wrigley's will be the main sponsor of the team following a deal managed by sports marketing company Generate Sponsorship. As part of the agreement, the Ducati team will participate in promotional activity for Wrigley's Airwaves.

This will include a Generate Sponsorship-devised 'Kick Up A Gear' campaign, which will be backed by a host of English sportsmen including cricketer Liam Plunkett, rugby union player Lewis Moody and the Airwaves Claygate Powerboat team.

"We have had a fantastic three years with the team and we are looking forward to more great racing next season," said Toby Baker, marketing director at Wrigley's Airwaves. "Airwaves Ducati will be central to Wrigley's Airwaves Pro activity next year."

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