Robert Diggs (aka Rza) and Oliver Grant (aka Power) have announced they are partnering with Live Nation's merchandise division to launch to relaunch the hip-hop group's legendary Wu Wear clothing brand.
Originally launched in 1995, Wu Wear is considered to be the first artist-inspired hip hop clothing line and a pioneer in street fashion. The line was discontinued at retailers but had a continued life being produced by counterfeiters.
"Just like Wu-Tang Clan's Music, Wu Wear Brand has stood the test of time for the primary fact of its uniqueness," said Rza. "Being a sound and style that's hip hop in its foundation, it has evolved to be a subculture of its own. The spirit and swag that the brand invokes has been inspirational to multiple generations across a diverse spectrum. Although there have been pirates who've sought to imitate the brand, there's nothing like the real thing and this official relaunch by the founders will be just that - 'The real Wu Wear/Wu-Tang brand.'"
The line will include classic designs as well as all new items that will aim to capture the aesthetic of the Wu-Tang brand. Power has been brought on to serve as the brand's 'Historic Creative Consultant' to ensure new items fit with the brand's established style.
"With the classics of 36 Chambers banging in your ear, it is only right that we bring you back to the basics with classics that you can wear," said Power. "Wu Wear brings the Wu mantra from your brain to your body, and we're fully delivering."
The collection makes its first debut this week during Agenda in Las Vegas, Nevada (Aug. 14-16) with pieces available at retail for the 2017 Holiday season, and a full fashion line launching in Spring/Summer 2018 during the Wu-Tang Clan's 25th Anniversary of the brand and the classic album "Enter the 36 Chambers." The line will be available at select major retail chains internationally.