WWE and Mattel launch fashion dolls - Licensing.biz

WWE and Mattel launch fashion dolls

‘The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female superstars, but our entire company,’ says WWE’s Stephanie McMahon.
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WWE’s female superstars are going to be envisaged in doll form, thanks to a new girls’ product line from Mattel.

The first-ever fashion dolls will feature the likes of Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie.

“The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female superstars, but our entire company,” said Stephanie McMahon, chief brand officer of WWE.

“We are honoured to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength.”

First revealed during San Diego Comic-Con, the 12-inch dolls are articulated and come with various fashion outfits.

A line of role-play items, including a WWE Women’s Championship title belt, metallic medallions and accessories such as a Bayley-inspired headband and Sasha Bank’s ‘Legit Boss’ rings, will also be up for grabs.

Lori Pantel, SVP and GM for Girl’s Toy Box, Mattel, added: “At Mattel, we have a deep understanding of how girls play and are proud to be WWE’s partner in bringing the first ever female Superstar fashion doll line to fans.

“This line shows girls that they too can be a WWE Superstar and fits well within our portfolio of girl’s brands by offering unique doll aesthetics with empowering messages.”

The dolls will be available to pre-order online at Toys R Us from July 25th and in stores from September. 

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