WWE tags Burger King for global deal

Kids Meal promotion running across 10,000 restaurants in more than 30 countries.
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WWE has sealed a global partnership with Burger King, which will see a special Kids Meal promotion running this summer across 10,000 restaurants in over 30 countries.

This month, the promotion kicked off in the UK, Germany, Austria, Italy and Switzerland. It features WWE Superstars Triple H, John Cena and Undertaker on Burger King Kids Meal packaging and food wraps.

More than one million exclusive plush toys, which each play the stars' individual entrance music, will be included in the promotion.

Burger King has also created local ads to support the campaign for its duration in each market. Additionally, merchandise and advertising displays will be featured at participating restaurants.

In the UK, there will be a £2.50 off coupon in the toy packaging for a WWE Mattel Flexforce action figure at Argos stores.

"WWE is very excited to partner with the Burger King brand, a globally recognised leader in the quick service restaurant industry, that reaches millions around the world," said Michelle Wilson, WWE EVP, marketing. "WWE's family friendly product, which is seen in 145 countries, is a great fit with Burger King Kids Meals."

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