The Xbox One has finally been revealed, but how will the console affect licensors and TV content owners?
The successor to Xbox 360 was billed as the one unit you need in the living room for entertainment. It features the tagline: "For the first time you and your TV are going to have a relationship", reports MCV.
Microsoft has partnered with Steven Spielberg to produce a Halo TV show. It also inked a deal with NFL to bring sports TV content exclusive to Xbox One.
The upcoming games console - out later this year - will allow users to instantly switch between TV, gaming and music, using voice recognition.
Some retailers are already taking pre-orders for the Xbox One, with sites such as Zavvi pricing the device at £399.
"We’re designing Xbox One to be your all-in-one entertainment system that is connected to the cloud and always ready," read a Microsoft statement. "We are also designing it so you can play games and watch Blu-ray movies and live TV if you lose your connection.
"Start a game, movie, or TV show on one console and finish exactly where you left off on another.
"You can play multiplayer games with your friends, stream movies or TV shows right away, and enjoy the community and social features of Xbox Live."
"Our goal is to enable live TV through Xbox One in every way that it is delivered throughout the world, whether that’s television service providers, over the air or over the Internet, or HDMI-in via a set top box (as is the case with many providers in the US). The delivery of TV is complex and we are working through the many technologies and policies around the world to make live TV available where Xbox One is available."
Microsoft also showed off a title that appears to blend a live action TV show with a video game: Quantum Break.
Big video game licences have already been announced for Xbox One including FIFA 14, Madden, NBA Live, UFC, Call of Duty Ghosts and Battlefield 4.
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